DDB Clinches Top Honours in Multiple Categories at IAS Hall of Fame Awards 2010


DDB Group Singapore was named Advertising Agency of the Year for the second consecutive year, at the Singapore Advertising Hall of Fame Awards 2010, hosted by the Institute of Advertising Singapore (IAS). The results which were announced at the gala event on Tuesday evening also saw DDB clinch top honours in other categories – its client, the Singapore Health Promotion Board (HPB) was named Advertiser of the Year, while its Executive Creative Director, Joji Jacob, took home the Creative Director of the Year award.

David Tang, President and CEO of DDB Group Singapore said, “DDB is thrilled to be Agency of the Year in what has been a dramatic year of changes. And we’ve changed greatly to be more innovative, more digital and more adventurous with our marketing solutions. It’s fantastic our client Health Promotion Board also won Best Advertiser. We’re seeing how creativity can be harnessed to make brands more effective.”

DDB’s climb to the top spot as Advertising Agency of the Year, is attributed to the energy and innovation in the agency’s work. Led by Singaporeans David Tang and Neil Johnson., they have prevailed in an industry where international ad agencies tend to be led by expats. The agency also swept the Singapore Effies and the local creative award shows, achieving a Double Championship for both Creativity and Effectiveness.

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