DDB Dominate 2010 EFFIE Awards Shortlist
The shortlist for the 7th Effie Singapore Awards has been announced, and 45 campaigns entries have been selected. DDB Group Singapore leads the table with the highest number of shortlisted entries, 15 in total, the largest number of finalists ever recorded for the agency. The agency submitted 17 entries this year.
“We like winning Effie and the AME, so we have to constantly improve our recipe. I’m thrilled 15 of the 17 we submitted this year made the finalist cut,” said David Tang, President and CEO of DDB Group Singapore.
DDB Group Singapore has finished No. 1 on the Effie ranking six years in a row. The Effies is recognised as the pre-eminent award in the communications industry. It is the only global award that honours achievement in meeting and exceeding marketing communications objectives, and focuses on effectiveness and results in the marketplace.