DDB Group Tops Effie Singapore Awards for the 9th consecutive year
DDB Group Singapore has topped the Effie awards, for the ninth consecutive year. The agency continued its winning streak and reign as Singapore’s Effie Agency after clinching three Golds, two Silvers and one Bronze at the Effie Singapore Award ceremony held on Thursday night.
DDB picked up an Effie for all six of its shortlisted entries and also walked away with the most number of Effies at the show. The agency was awarded three Gold Effies in recognition of its highly effective and creative campaigns for the Health Promotion Board’s Colorectal Cancer awareness campaign ‘Ong & Raj’, Action for AIDS’ awareness campaign ‘The Love Karaoke’ and DBS Bank’s insurance campaign ‘Expect the Unexpected’.
The agency was also awarded two Silver Effies for McDonald’s Chinese New Year campaign ‘Imperfect Family’, and Brandtology’s ‘SG Party Time’ – a collaborative effort led by Tribal DDB. DDB’s creative campaign for StarHub’s ‘Musical Fitting Rooms’ took home a bronze Effie.
Winning an Effie has become a global symbol of achievement, celebrating creative thinking and effectiveness in the marketplace. The Effie Singapore Award ceremony took place on May 31 at the Swissotel The Stamford in Singapore.