DDB Group Tops Effie Singapore Awards for the Eighth Year

DDB Group Singapore continued its winning streak and reign as Singapore’s Effie Agency after clinching three Gold and two Silver awards at the Effie Singapore Award ceremony held on Tuesday night, May 31 2011.

DDB picked up an Effie for all five of its shortlisted entries and also walked away with the most number of Effies at the show. The agency was awarded three Gold Effies in recognition of its highly effective and creative campaigns for StarHub’s intuitive ‘Music Moodbox’, Singapore Kindness Movement’s ‘Kindness Live’, and the Breast Cancer Foundation’s ‘Are we obsessed with the right things?’.

DDB was also awarded two Silver Effies for its ‘Ah Kong’ Dementia Awareness campaign for the Health Promotion Board, and ‘Flip your Profile’ for Cisco’s Flip video camera.

“The Effie is what great ideas are all about: clever thinking, breakthrough results. And let’s not forget – the teaming. You can’t win an Effie unless you have great people and great clients. We’re thrilled to top the Effies eight years in a row, and to have done it with big serious clients like StarHub, Kindness Movement and Health Promotion Board. My thanks to them, and to Terry O’Connor for steering the IAS (Institute of Advertising Singapore),” said David Tang, President and CEO of DDB Group Singapore.

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