DDB Group Hong Kong has launched the Phyllis Project Hong Kong to enable more women to thrive in leadership roles.

The local iteration of DDB Worldwide’s female leadership programme, which launched in 2017, is named after the legendary Phyllis Robinson, DDB’s first and only copywriter at its founding and the first female copy chief in U.S. history. The Phyllis Project recognises the significant role women played in igniting the creative revolution and the need for gender equality among our creative leaders today.

Phyllis Robinson broke all the rules and opened doors for many women (and men) who followed. She promoted an atmosphere of creative freedom and respect where people had the opportunity to take chances and where diverse opinions were valued and nurtured.

The programme commits to ensuring the network’s top creative women are offered all the opportunities they deserve to further their careers.