DDB Scores Two Gold Awards at Cannes Lions 2012

DDB Group Singapore has clinched two Gold awards in the Outdoor category for its ‘Life Cycle’ campaign. The campaign also scored two silvers and one bronze in the Press category. The agency also picked up a Bronze award in the Direct category for its creative piece ‘The Rubber Band’ for client Singapore Raffles Music College. The wins were announced during the first two days of the annual Cannes Lions International Festival of Creativity.

The concept behind the winning ‘Life Cycle’ campaign, which focuses on urban cycling, was to open people’s eyes to a new way of thinking about getting around the city. In doing so, it would serve to broaden the appeal of urban bikes to a wider audience, including those who might never have considered them before.

Joji Jacob, Group Executive Creative Director at DDB Group Singapore, said “I’m so proud of our hardworking, collaborative and ingenious team who made these wins possible. We’re also deeply indebted to our client who shows the courage and trust in us to keep pushing the limits of marketing creativity.”

The Cannes Lions International Festival of Creativity is the world’s biggest celebration of creativity in communications. As the most prestigious international advertising awards, more than 28828 entries from 90 countries are showcased and judged at the Festival.

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