DDB Singapore Wins Big at the IAS Hall of Fame Awards 2009
DDB Singapore has been named Advertising Agency of the Year at The Singapore Advertising Hall of Fame Awards 2009. The results which were announced at an award ceremony on Wednesday evening also saw DDB’s ‘Geeks not Freaks’ campaign for pfingo clinch the Online Campaign of the Year award.
David Tang, CEO and President, DDB Singapore said, “DDB is honoured and thrilled to be named Advertising Agency of the Year. This has been a year where we have been challenged to be innovative, inventive and face up to the new market realities. Advertising as we know it is over. A new drive for effective ideas – online, on social media, in CRM – is happening. What this award signifies is we’re getting more adventurous, but we still believe in being the same talented and nice guys.”
In the campaign category, DDB’s campaign work ‘Geeks not Freaks’ for pfingo was awarded Online Campaign of the Year. The much talked about, innovative yet unconventional ‘Geeks not Freaks’ campaign was also recently awarded a Gold Effie at the Singapore Effie Awards.