Tribal DDB and DDB Group take home Top Forrester Groundswell Awards
Tribal DDB and DDB Singapore walked off with two top Forrester Groundswell Awards in the International division of the Forrester’s Marketing & Strategy Forum EMEA 2011, which took place in London 16-17 November.
Tribal DDB’s ‘SG Party Time’ was the winner in the category for Social Impact (Business To Consumer International), while StarHub ‘Musical Fitting Rooms’ – a collaboration with Tribal DDB and agency group DDB, clinched the top trophy for Mobile Applications (Business To Consumer International).
A spokesperson for Forrester said: “This year’s programme was very competitive – there were over 200 applications submitted. Members of the Forrester research team who judged the awards found yours to be outstanding. Actually, we found it [StarHub Musical Fitting Rooms] incredible – what a great application!”
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