Tribal Singapore, MCI launch vaccination drive
It’s LIGHTS, CAMERA, ACTION for Tribal’s new 80s-inspired music video urging seniors to get vaccinated. Put together in just two weeks, the energetic film includes 4 sets and 1 epic circular shot by critically acclaimed local director Royston Tan.
The music video plays on the common local phrase ‘have you eaten’ and introduces a new greeting, ‘Vaccinate already?’, as a conversation starter for Singaporeans to improve vaccinations rates among older people and those with chronic illnesses. The music video is set at the wet market, a provision shop, and a coffee shop – locations frequently visited by seniors.
The production was a collaboration between renowned composer Jim Lim and award-winning singer-songwriter Shabir Tabare Alam.