Unexpected Works isn’t a tagline or a position. It’s a promise.

We have a simple belief — Unexpected Works. It means that the best idea is the one you never saw coming. The thing that catches you so off guard that you can‘t look away. And the only path to genuinely unexpected works is through creativity. Not just what passes for creativity because it answers a brief, looks the part and helps everyone sleep at night. But creativity that is foreign, surprising and interesting enough to cause jaws to drop and sales to soar. It’s having the fresh perspective and raw energy to bring something into the world that no one’s ever seen before. We’re talking about the courage to shake things up and maybe even tear a few things down. And knowing that what most would call the finish line is where the real work starts.

Our soul is our people.

We believe in people, product, and profit, in that order. For us, people always come first. They’re the soul of our agency. It takes awesome folks to make awesome work. That’s why we make sure everyone who comes through the door is as great as the people who are already here. It’s also why we constantly strive to build diverse teams where everyone brings something unique to the table. Because you can’t make the unexpected if you only work with the usual suspects.


DDB Asia

DDB is a highly-awarded Effie Agency network across its offices in Asia. With a focus on innovative marketing, it blends intelligent brand marketing with digital innovation, e-commerce and martech, a social commerce division in China, a Tribal-X gaming agency in Korea and innovation hubs partnering with leading universities across Asia. With Singapore and Shanghai as regional hubs, it has over 15 offices across Asia in Beijing, Guangzhou, Greater Bay Area, Hong Kong, Seoul, Tokyo, Bangkok, Kuala Lumpur, Jakarta, Mumbai, Delhi, Chennai and Ahmedabad.

Tribal Worldwide

Tribal Worldwide offers 5 consulting practices to help businesses grow in the digital and experience economy. It comprises Total Experience™ (TX), Data Science, Customer Experience (CX), Technology Engineering and Creative & Social Content. It also offers an innovation programme in Equator, where it partners with leading universities across Asia to work with clients. It partners Credera, the Omnicom consulting company, for business transformation.