DDB Group Singapore joined hands with the Breast Cancer Foundation (BCF) to present an emotional film promoting early detection. Shortlisted at Cannes, the film features a young boy pushed to learn life skills ahead of his time. What seems like an overzealous mother turns out to be a cancer sufferer painfully aware that time is running out.

The film was launched at a photographic exhibition honouring 25 breast cancer survivors and their children. Featuring the work of nine notable photographers in Singapore including Russell Wong and Lavender Chang, the exhibition also marks the foundation’s 25th anniversary.

Catch the film here http://www.bcf.org.sg/ahead-of-time-2/