DDB Worldwide has announced the appointment of Chaka Sobhani as President, CCO International. She will work closely with Global CEO Alex Lubar and DDB’s global leadership team to continue elevating the network and build on its legacy of creative excellence and effectiveness.

Sobhani was named Campaign’s Creative Leader 2022 and has been featured in Campaign’s Top 10 Creative Leaders consistently for the past five years, as well as Adweek’s Creative 100.

Highly awarded in all the major awards, Sobhani is also a seasoned president and jury member at shows like Cannes, D&AD, One Show, the Andy’s, Art Directors Club, Eurobest, Clios, LIA’s, the IPA, the Creative Circle and the British Arrows.

Said Alex Lubar, Global CEO, DDB Worldwide: “Chaka leads by doing, inspiring, and deeply understanding the people around her and the clients she works with. Her energy is infectious, her drive is relentless, and her dedication to delivering outstanding creative products for her clients is unquestionable. She is the type of leader that makes you want to be, make, and do everything better. We have an outstanding creative community at DDB, and the addition of Chaka will continue to raise the bar on our world-class creative product for clients. In short, today is a very good day for DDB Worldwide.”

Before joining Leo Burnett, Sobhani spent a number of years at leading independent agency Mother, running key accounts and building their content capability. She has worked on an array of large global brands including McDonalds, Coca Cola, Google, Kelloggs, Samsung, Boots, Skoda, Disney, AXA, Morrisons, Tui, Premier Inn, Sky, P&G, General Motors, Stella Artois, National Lottery, Agent Provocateur, and Adidas.

Sobhani will be based out of DDB’s European headquarters in London.