DDB Group Hong Kong has promoted group strategy director Adrian Tso to head of strategy.

In his new role, Tso will continue to lead the agency’s strategy team, focusing on the agency’s output and driving effectiveness for clients. He will also focus on delivering insights for clients across the board by integrating DDB’s in-house data offering into the strategic process, as well as spearheading the agency’s brand strategy and design offering, which the agency says has seen significant growth in the past year, particularly in the fintech and crypto space.

Tso joined DDB Group Hong Kong in May 2015 as senior planner.