DDB Hong Kong puts weight behind Gay Games 2023
The organisers of the HK Gay Games has joined forces with DDB Group Hong Kong.
Enticed to show the world a different side of the city, DDB’s first video ‘Everyone get ready to come out for the games’ offers a glimpse of what’s to come in anticipation of the tournament in November 2023.
Reflecting the festive nature of the Games that celebrates unity in diversity, the teaser clip kicks off a two-year campaign to raise awareness, deepen understanding, and build community support for the Games both locally and abroad.
Andreas Krasser, CEO of DDB Group Hong Kong, commented, “We’re extremely proud to partner with and support Gay Games Hong Kong. The Games are so much more than a sports and culture event. They also carry an important message of hope and optimism while providing a rare opportunity to showcase Hong Kong in a more positive light on the international stage. We wanted to emphasise the inclusive nature of the Games to help the public understand that it’s open to all. The entire team has been excited and energised by our collaborative partnership and look forward to developing the rest of materials over the coming months.”
Watch the teaser here – https://www.youtube.com/watch?v=8M49oqkGNc4