DDB Hong Kong returns with McDonalds x MIRROR
The agency’s latest ‘Famous Order’ campaign brings together chart-topping, local boyband MIRROR with McDonald’s best-selling Crispy Thighs.
The month-long campaign will see McDonald’s stores across Hong Kong redecorated to feature one of the members of MIRROR. A series of TVCs featuring MIRROR members enjoying Crispy Thighs plus digital, social, and OOH placements are bringing the campaign to life across the city.
McDonald’s Hong Kong has also rolled out an AR filter, allowing customers to enjoy Crispy Thighs in store with members of MIRROR via AR. Customers can access the immersive experience via a QR code on the MIRROR-themed packaging featuring one of the 12 band members with their corresponding colour theme.