DDB Mudra has won a Grand Prix in the Business To Business category at the WARC Awards for Effectiveness 2023 in association with Cannes Lions. The winners were announced on 19 June, the opening day of the Cannes Lions International Festival of Creativity.

‘The Hire’ for recruitment platform Indeed was the lone winner in the category. According to WARC, the campaign was recognised for promoting the recruitment platform by targeting SMBs with a humorous campaign about the pitfalls of informal hiring practices.