DDB Singapore, MCCY unite Singaporeans for change
DDB Group Singapore’s sustainability campaign for the Ministry of Community, Culture and Youth’s (MCCY) SG Together initiative turns people’s complaints into a positive force for change.
Directed by Royston Tan, the film features volunteers from the Singapore Together Alliances for Action (AfA) and showcases how Singaporeans can come together to create a caring and inclusive community for all. At the heart of the feature is Mrs Lim. At first, she seems to be little more than a busybody but her ill-received complaints turn out to be powerful conduits for change – putting her big heart to work improving the lives of others.
Watch the endearing film here: https://www.facebook.com/watch/?v=3227659180835366