DDB Singapore returns with The LampPost Project

The agency annual upcycling initiative is back with a limited-edition reusable book bag for the 6th time in 2022.

Made from upcycled National Day 2021 banners and flags, each book bag is sewn by less-privileged Singaporeans from Sembawang Family Service Centre’s SOWERS Project. The LampPost Project empowers individuals from disadvantaged backgrounds by equipping them with skills and providing an avenue to earn supplementary income. Profits from the sale will be donated to the National Library Board’s kidsREAD programme.

To encourage reading and learning, each book bag carries a QR code that leads to a list of curated NLB eResources related to Singapore and its National Day celebrations.

Since its launch in 2017, The LampPost Project has breathed new life into National Day banners and flags by creating commemorative tote bags and other merchandise in aid of non-profit organisations and rallied nationwide support from Singaporeans and local business leaders.

“The LampPost Project is something we look forward to every year. To us, there’s no greater way to show our pride by giving back to the community while adding purpose to these beautiful designs,” said Sharon Goh, Creative Director and Co-Founder of LampPost Project. “We’re incredibly blessed to be able to lend our support to this amazing cause and partner with community stalwarts like NLB.”

Learn more at https://www.lamppostyle.com/.

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