DDB, Tribal Singapore tops the MARKies

DDB and Tribal Worldwide Singapore has retained its Overall Creative Ideas title at the MARKies Awards 2021. This marks the fourth consecutive year that the agency has won the coveted award which recognises the leading performer across all categories.

The agency group also took home 10 gold, 6 silver, and 3 bronze awards in recognition of its work for clients the Ministry of Communication and Information (MCI), the Ministry of Culture, Community and Youth (MCCY), the Public Utilities Board (PUB), the National Environmental Agency (NEA), iShopChangi, and Manulife.

Two in-house projects also took centre stage with three gold awards combined. Feature documentary André & his olive tree was directed by Josiah Ng, DDB Group Singapore’s Head of Film and Content, and went on to become the highest grossing documentary in Taiwan. The lauded film is now available on Netflix. Created by Tribal Worldwide Singapore, community platform IamaCCB.sg was designed and launched in under two days to keep Singaporeans informed and entertained during COVID-19. Mere days following its widely publicised launch, the tongue-in-cheek website attracted almost 300,000 unique visitors and 500,000 page views.

The further seven gold awards went to MCI’s ‘Comedians get serious + Singapore be steady’ and ‘Stronger together’, NEA’s ‘Dengue 2020’, ‘iShopathon by iShopChangi’, Manulife’s ‘Sneaker Drop’, MCCY’s ‘#SGUnited’, and PUB’s ‘The Frog Prince’. The latter short film also won at the Canberra Short Film Festival in April this year – the sole winner from Singapore and one of 700 global entries.

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