DDB’s Aditya Kanthy to head Omnicom Advertising Services in India
Chairman and CEO John Wren has named Aditya Kanthy as CEO of the newly formed Omnicom Advertising Services group in India. Kanthy will oversee Omnicom’s creative agencies in the region, focusing on talent, cross-agency collaboration, and innovation to drive growth in one of the company’s fastest-growing markets. The respective creative agencies within the group – DDB, BBDO, and TBWA – will maintain their current branding in the Indian market.
Omnicom Advertising Services will bring together the power of Omnicom to provide exceptional integrated solutions to meet the needs of clients in India. The group will capitalise on the top talent housed within its leading networks and work in partnership with other Omnicom agencies, such as Omnicom Media Group, to further strengthen Omnicom’s comprehensive offering in India. Omnicom recently announced the creation of large global capability centers with four campuses out of Bangalore, Hyderabad, Chennai, and Gurgaon.
Kanthy, currently CEO of DDB Mudra Group, began his career in Mudra in 2003 as a strategic planner, taking on various responsibilities over the years including Chief Strategy Officer, a role in which he helped shape India’s most successful independent advertising agency into an Omnicom-owned integrated marketing communications group. As the new leader of Omnicom Advertising Services India, he will further strengthen Omnicom’s presence and ensure all of our capabilities are extended to our top clients.