DDB Group Hong Kong has added Alejandro Canciobello as Regional Executive Creative Director.

In his new role, Alejandro will be responsible for creative development for clients with multi-market needs, reporting directly to CEO Andreas Krasser.

Originally from Peru, Alejandro has an illustrious string of awards to his name, including Cannes, Clio, LIA, New York Festival, One Show, and D&AD, among others. A strong supporter of the recognition of exceptional work in the industry, he regularly judges at many of the most acclaimed awards, currently sitting on the 2023 D&AD and New York Festival juries. Passionate about sharing his knowledge and experience to help others, he also has an ongoing mentorship role as part of the D&AD council.

“Alejandro is one of those special creatives that can make magic happen for brands. I think his dedication to mentorship and his relationships with many people in the industry also speaks volumes about his character. We want ‘talented and nice’ people here at DDB, and Alejandro embodies so many of both qualities. Everyone here is excited to be working with him,” added Krasser.