DDB Group Hong Kong has promoted Adrian Tso from Head of Strategy to Chief Strategy Officer, marking his fifth promotion in the nine years he has been at the agency.

The announcement comes off the back of a particularly strong year for the agency’s strategy team, receiving considerable recognition for their effectiveness work. Accolades reflecting the quality of the team and strategic product have included winning the coveted Hong Kong Grand Effie, contributing to DDB being named the most successful agency at the 2024 Hong Kong Effie Awards, and the highest-ranked Hong Kong agency in the Effie index, as well as a WARC ranking in the top 50 of most effective agencies in APAC, and the only Hong Kong agency receiving the honour of winning at this year’s WARC awards for effectiveness.

Tso will continue to report directly to DDB Group Hong Kong CEO Andreas Krasser and is tasked with maintaining the agency’s strong momentum in effectiveness work while also building new business streams.

Said Tso, “As a market, Hong Kong is coming off of a long stretch of advantageous prosperity into much more competitive and unforgiving circumstances. And I can’t think of a more opportune time for my team and myself to remind the market why creative and effective marketing matters. This is what we will be aiming to do, with every single project, for every single client.”