Korea takes Kartrider offline for Nexon

DDB Group Korea gave fans a real-world taste of Nexon’s upcoming Kartrider: Drift online game at Seoul’s popular amusement park Lotte World last month. Marking the country’s first online and offline integrated experience space, Kartrider Racing World challenged players to race on a real course in a custom-created go-kart. A photo zone also lets players create their own driving licenses as keepsakes.

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