Naga DDB Tribal bolsters creative leadership

Naga DDB Tribal has bolstered its creative leadership team to strengthen the agency’s content, design, entertainment, tech, and culture prowess and uplift its overall creative product.

Vix Chandra joins as Executive Creative Director. He brings 18 years of diverse experience with a unique and global perspective on creativity, content marketing, brand strategy, and pop culture. Vix has held prominent roles at Red Bull Media House, Austria’s largest agency LOOP, and On in Switzerland, where he excelled in integrated marketing, strategic collaborations, and content generation. His creative leadership and ability to integrate entertainment and culture into marketing strategies will be instrumental in advancing the agency’s creative offerings whilst enhancing its digital experience and content studio services. In his new role, Vix will work closely with CCO Alvin Teoh and ECD Nik Radzi.

Loo Swee Mei joins as Senior Creative Director. She brings nearly two decades of experience in both agency and client roles. Mei’s career has spanned across agencies such as FCB Malaysia, Ogilvy, Dentsu, and Spin, and includes leadership roles at Dentsu Shanghai and Shanghai Disney Resort. Her personalised approach has driven successful campaigns for brands such as Canon, Toyota, Malaysia International Airports, KFC, Playstation 5, and Nespresso. Mei’s expertise in creative ideation, art and design, creative tech, and new media will significantly enhance Naga DDB Tribal’s creative leadership and drive its mission of delivering world-class creative solutions.

Alicia Hew joins as Creative Director. Recognised as one of Malaysia’s Most Awarded Creatives in 2021, Alicia has built her career at Ogilvy, McCann, BBDO, Bonsey Jaden, and Dentsu Creative leading initiatives for brands such as Guinness, Maybelline, Nike, Snickers, Wrigley’s, and Mamee Monster. Her strategic communication skills and creative direction align perfectly with the agency’s vision of creating impactful and resonant campaigns.

Ong Poh Jet joins as Associate Creative Director. Poh Jet brings over a decade of experience in design and art direction from renowned agencies such as M&C Saatchi, Ogilvy, and Bonsey Jaden, working with brands such as Pizza Hut, Coca-Cola, Astro, and KFC. Poh Jet’s ability to lead and inspire design and creative teams elevates the agency’s visual and design output to create experiences that captivate and inspire audiences.

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