Naga DDB Tribal has unveiled its groundbreaking Generative AI certification programme to invigorate creativity within the agency. In collaboration with US-based consultancy ‘OK Tomorrow,’ the AI masterclass for creative excellence fosters innovative thinking. The training programme empowers creative, brand management, and strategy teams to harness AI and generate creative content at the speed demanded by the business landscape.

“Our goal is to equip each individual with AI-assisted superpowers and encourage them to seek efficiency, greater insight, and breakthrough creativity. When this compounds across the entire company, very exciting innovation will follow soon after,” said Nilesh Ashra, founder of OK Tomorrow.

The agency-wide, nine-week programme consists of three core learning modules –

• AI Fundamentals for Creative Agencies: Understanding the AI landscape and its role in the creative process through case studies of tools such as ChatGPT, Midjourney, and Stable Diffusion.
• Leveraging AI for Ideation and Brainstorming: Equipping the agency team with specific techniques to spark creativity in the early stages of the creative process, including research, visualisation, mood boards, storyboards, and advanced prompting.
• AI-Assisted Time Management and Task Prioritisation: Focusing on productivity by applying AI in day-to-day tasks through machine automation.

The collaboration further bolsters Naga DDB Tribal’s commitment to 360° training, including internal initiatives such as The Bernbach School led by DDB veteran Craig Lonnee as well as external training programmes in partnership with Enfiniti Academy and The Monster School.