SG Enable, Tribal Worldwide launch Our Story music video
To celebrate ten years of building an inclusive Singapore with its partners, SG Enable has collaborated with Tribal Worldwide Singapore (Tribal Worldwide) to bring the composition ‘Our Story’ to life.
The collaboration follows the appointment of Tribal Worldwide and Omnicom PR Group to manage SG Enable’s 10th-anniversary campaign for the year.
Composed by award-winning conductor Dr. Darius Lim, ‘Our Story’ is a celebration of unity in diversity. To create a fitting visual representation of the moving song, Tribal Worldwide mobilised over 500 people, including persons with disabilities and their families and friends, SG Enable partners, and VOS members to create a flash mob-style music video.
Shot against the backdrop of the iconic Marina Bay Sands in Singapore’s central business district, Tribal Worldwide also rallied passersby in the high-traffic area to become part of ‘Our Story’. The result is a stunning rendition of Singaporeans coming together in support of a more inclusive nation. It pays tribute to SG Enable’s theme, ‘SG Enable is enabling beyond’, which points to a better tomorrow beyond the realities of today.