Siyuan Aw has joined DDB Group Singapore as Chief Strategy Officer.

He joins the executive team to fuel the delivery of Total Experience tm (TX) – DDB’s proprietary suite of core consulting practices that helps clients innovate beyond the expectations of a creative agency. By blending technologists, CX and UX experts, data managers, mobile engineers, and social content producers, TX excels at delivering data-led and digitally run content creativity. Units include customer experience (CX), tech engineering (TE), business consulting (BC), data science (DS), creative & social (CR), and equator innovations (EQ) in partnership with varsity hubs. Siyuan will also collaborate closely with DDB’s global network to mobilise best-in-class thinking and identify opportunities to collaborate across borders.

Originally from Singapore, Siyuan has 18 years of experience working and living around the work. He returns home from his most recent post as strategy chief at BBH Shanghai, where he led an award-winning team of strategists. An avid filmmaker and painter, Siyuan also champions sustainability in the workplace. He is passionate about pursuing responsible environmental, social, and economic practices that support corporate sustainability that goes beyond the hype.