The role of women in advertising: A DEI lens

A couple of years ago, when a senior leader was leaving our agency to set up an independent creative hot shop, I gave him some unsolicited advice – please make sure that you have a woman in your founding team. That would be my advice to every business leader, always.

Only a fraction of women hold leadership roles in ad agencies and achieving gender equality is a challenge for the industry.

In this WARC article, DDB Mudra Group’s DEI head Vanaja Pillai advocates for a course correction to bring diverse and fresh perspectives to the forefront. She explores the power of women in driving transformative change in the creative industry to shatter and rebuild cultural narratives.

Catch the full article here.

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