Tribal returns with shoppertainment experience

In partnership with Tribal Worldwide Singapore, Changi Airport’s e-commerce platform, iShopChangi, returns with its blockbuster shopping marathon for the third year running.

When travel bans grounded Singaporeans during the pandemic, iShopChangi wasted no time innovating airport shopping to open its retail platform to domestic non-travellers, enabling local consumers to shop alcohol, beauty & wellness, electronics, and other popular merchandise online at tax- and duty-absorbed prices exclusive to Changi Airport. The move made the  platform a dual marketplace for both travellers and non-travellers and fuelled iShopChangi’s growth by garnering new customers and widening the prospect funnel despite limited passenger footfall.

The e-commerce platform is once again bringing the experience of airport shopping to every home in Singapore with its annual online event, iShopathon, offering over 70% off on global brand products on top of tax- and duty-absorption.

The e-commerce event will keep shoppers entertained with live stream sessions hosted by influencer duo Jai Kishan and Benzo, fashion model Aimee Cheng-Bradshaw, and lifestyle and beauty influencer Kelly Wong. The live stream dishes out makeup tips, cocktail recipes, limited-edition giveaways, and enticing promotional codes.

“It is our priority to continue evolving our offerings to stay ahead of the curve,” said Nicole Foo, VP, online retail at Changi Airport Group. “There is a huge appetite for social and content commerce experiences among our shoppers.”

“The pandemic has changed how shoppers behave and spurred an uptick in e-commerce sales,” said Leslie Goh, COO at DDB Group Singapore. “With borders reopening,  there will be more business and social activity. This is the perfect time for retailers to get on to e-commerce and experiment with live shopper-tainment. It’s an immensely exciting time for the retail industry.”

Go Back