Tribal Singapore, MCCY support frontline workers
A touching new music video is at the heart of Tribal’s latest outreach effort for the Ministry of Culture, Community, and Youth (MCCY), showing support and appreciation for Singapore’s frontline workers.
Titled ‘Singapore Stands By You’, the music video highlights the challenges and struggles faced by frontline workers during the pandemic and pays tribute to them for keeping Singapore safe.
“Our frontline workers have been fighting hard against COVID-19 since the beginning of the pandemic last year. We hope that this video and song will remind and inspire Singaporeans to show their support for our frontline workers whenever possible. Even little acts of kindness can go a long way,” said an MCCY spokesperson.
The music video features a heartwarming rendition of ‘I’ll Stand By You’ by local singers Aisyah Aziz, Benjamin Kheng, Weish (Chew Wei Shan), and Shabir Tabare Alam.
“Despite the isolated cases of discrimination, most Singaporeans support our frontline workers. We hope the frontline workers can take heart from the music video and know that they are not alone in the fight against the virus,” added Benson Toh, Executive Creative Director at Tribal Worldwide Singapore.
Dedicated to all frontline workers, watch ‘Singapore Stands By You’ here – https://www.youtube.com/watch?v=hxd1JdEWguc.