Together with PUB, Singapore’s National Water Agency, Tribal Worldwide has won the International: Best Cinematography award for its short film The Frog Prince. The annual festival showcases the best short films from all over the world.

One of 59 winners at the festival, the film was the only winning entry from Singapore after contending with almost 700 entries from around the world.

The Frog Prince tells the story of a poor family with a kim zua (joss sticks and paper offerings) business in the 1980s. Their son yearns for new toys and clothes so he can be more like his friends – luxuries his parents cannot afford. As he grapples with temptation and jealousy, the boy uncovers the life lessons behind his father’s words and deeds.

“We have chosen to produce a short film for Qingming as a meaningful way to remember our loved ones. We hope that the film serves as a reminder of our past and the importance of taking a step back from our busy lives to remember the precious life lessons imparted by our forefathers,” said Cindy Keng, Director of 3P Network, PUB.

PUB’s ongoing message of conservation is woven through the film, touching on how older Singaporeans saved water as part of their everyday routine. Pots and vases collect rainwater that is reused around the house. In another scene, the father scoops water from a classic dragon urn instead of a running shower. Keen eyes will also spot a special cameo by Bobo the Elephant, PUB’s much loved former mascot. The gripping film serves as a reminder that the values passed on from our parents are as precious as water.