Tribal Worldwide Singapore has retained the creative and digital duties for Changi Airport’s online retail wing, iShopChangi. This marks the agency’s second term with Changi, extending a four-year partnership by another three years and adding retail marketing duties to its scope.

Tribal will continue to create dedicated marketing campaigns for iShopChangi.com and provide strategic planning and digital services to strengthen its brand presence.

“It has and will always be our pride and joy to work with Changi Airport,” added Leslie Goh, Chief Operating Officer at Tribal Worldwide Singapore. “We are excited to harness the power of behavioural science and creativity to move into a new era of customer engagement and growth. We share the same DNA of innovation as the CAG team, and we look forward to continuing as a strong partner for iShopChangi and Changi’s airside business.”