Tribal Worldwide Singapore has launched a new campaign for PAP Community Foundation (PCF) Sparkletots, Singapore’s largest preschool operator. The organisation, which runs over 360 preschools with 40,000+ children enrolled, raises the bar for preschool education through diverse learning programmes, improved facilities, and professional development opportunities.

The campaign challenges common misconceptions of PCF Sparkletots as a ‘void-deck preschool’ by showcasing the surrounding communities’ essential role in preparing Singaporeans tots for a bright future.

At the heart of the campaign is a 90-second TVC that takes viewers beyond the classroom to experience a magical world full of hands-on learning opportunities. Immersion in the community not only teaches important values like graciousness, respect, integrity, and teamwork but also fosters every child’s mental and spiritual growth. The Sparkletots curriculum leans into its surrounding communities to inspire the next generation of Singaporeans.

Launched on 3 April, the campaign includes digital, social, MRT, and bus stop placements.