Entering Popular Culture – Heineken

The Challenge

Should you tinker with a winning formula? Asia-Pacific Breweries had broken new ground with Heineken in the past 12 months; but with a new MD and media agency on board, the pressure was on to ride the momentum and achieve more marketplace success.

The Solution

This time round, a 1.5 day brand activation workshop was designed and deployed to gain deeper traction with the idea generation engines assembled from a cross-functional team of clients, creative and media agency staff.  The right information and inspiration was fed into the group, to produce the best ideation outputs.

The Result

A raft of breakthrough ideas. An increased collaborative quotient across client and agency teams. A surge in morale and momentum for the year ahead.