The Temasek Foundation is a non-profit organisation and the philanthropic arm of Singapore’s state sovereign fund Temasek Holdings. It recently commissioned DDB to help address a strategic opportunity to achieve more influence and impact with the communities it serves.
DDB flexed its brand consulting chops to redefine the central challenge and design an appropriate change management programme to achieve project objectives. A key delivery mechanism was a customized workshop featuring fit-for-purpose activities that addressed client-confidential requirements.
A modified brand vocabulary embedded in the client consciousness. The framework for a brand playbook that will form the spine of the brand expression going forward.