yuu Singapore turns wishes into a wish come true

yuu Singapore is a leading loyalty programme and app that rewards Singaporeans with yuu points for shopping their favourite brands. Available at more than 1,000 locations islandwide, shoppers earn 1 point for every S$1 spent.

In celebration of its first birthday, yuu joined forces with DDB Group Singapore to mark the milestone with fanfare. But unlike its BIG peers with BIG budgets that make BIG noise, yuu leaned into its loyal fans to create a celebration of a different kind.

yuu turned its birthday wishes from legions of loyal fans into currency to achieve BIG results. The Birthday Bash Billboard is a voice-activated installation that turns birthday wishes into yuu points. The bigger the wish, the bigger the reward. The billboard became the talk of the town. 

The campaign made 119,000 wishes come true, rewarded almost 2 million yuu points, achieved a 188% bump in app redemptions, and added 100,000 new members.