Creating a digital wonder

Tribal Singapore creates a digital transformation wonder for a property portal

How do you build an online portal for Singapore’s biggest property developer, with over 4 million square metres of ready-build facilities?

Imagine a state-of-the-class experience platform, powered by Sitecore and running on cloud computing, making it accessible and intuitive for end-users on Microsoft Azure website.

It harnesses the power of marketing automation to provide frictionless end-to-end customer experience for JTC in property management systems, facilities utilisation, transactions, connectivity and tenant marketing.

Welcome to the world’s most advanced property portal in CX and digital transformation.


Bringing life to technology

A complete digital revamp of unparalleled scale, it created a highly-intuitive portal experience, shaped by research and data, which makes self-serve easy for high customer satisfaction.

  • serve the transactional needs of JTC tenants
  • market and make accessible JTC’s many facilities and properties
  • attract partners to co-create solutions for tenants and industries
  • attract new tenants locally and globally
  • reduces call volume that tends to weigh down customer service standards.

A mobile-first strategy prioritises the modern-day on-the-go business leaders as our core audience. The content is completely overhauled, with a focus on discoverability, usability and desirability. Liberal use of human-centric imagery and content writing reflects the ‘friendly, pro-business’ brand personality of JTC.

It positions JTC as more just a landlord, but a partner who connects tenants and users to success. It elevates JTC’s brand image and digital presence, as a vibrant, progressive government body of the digital age.

The new portal bring to life JTC’s commitment to world-class sustainable infrastructure and thoughtful ecosystems that bridge the gap between industrial and commercial activities and the communities they serve. Revamp includes enhanced narratives for marketing JTC’s flagship estates: Punggol Digital District, Jurong Innovation District, and Sungei Kadut Eco-District.


The JTC portal is proving to be best-in-class in real-estate marketing.

Caroline Wong, director, communications division at JTC, said it hopes to give its customers an integrated, seamless, and enjoyable online experience when transacting with JTC, as well as to connect its customers with industry communities. “Ultimately, we aim to improve our customers’ business efficiency, and empower them to scale their business,” Wong added.

Developed and managed end-to-end by Tribal’s Total Experience™ (TX) cross-functional team of CX analysts, experience design engineers and technologists, the portal demonstrated the best-in-class practices in digital transformation.

It has created a digital wonder in the industry of property developers.